HOW MANY VISITORS BECOME CUSTOMERS?

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In this article, we discuss whether every visitor can be considered a customer, specifically from the perspective of physical retail stores and the importance of understanding your Visitor Conversion Rate. Think about when you enter a store: you do so with one of two basic intentions. Sometimes you arrive with the specific intention to buy,…

Enhancing customer experience

ENHANCING CUSTOMER EXPERIENCE WITH VISITOR DATA

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With the rise of e-commerce, physical stores need to focus more on customer experience. Convenience and speed are crucial, but personal experiences matter too. The feelings, mood, and environment greatly shape customer satisfaction. Stores must pay attention not only to their product range but also to their surroundings. Everything from scents and lighting to service…