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People counting is an activity that provides one of the most important data for businesses with sales areas: how many people they have attracted to their store. Traffic data provides accurate feedback on business performance, especially on the effectiveness of marketing campaigns, advertisements, and promotions. Visitor trends greatly assist management in planning the…
In the fast-changing world of retail, understanding your customer demographics is key to staying competitive. One effective way to achieve this is by collecting demographic data about your shoppers. This article discusses the role of demographic data and offers a solution for collecting it. What is demographic data? Demographic data includes information about customers…
Visitor counting for conversion rate optimization Understanding and analyzing conversion rates across a retail network helps identify the performance of individual stores. Examining units with high and low performance helps uncover what drives success, pinpointing areas for improvement in underperforming stores. Therefore, measuring conversion rates with people counting offers significant advantages from multiple perspectives.…
Why is visitor counting essential in today’s world? In our article, we highlight the power of data and why decisions based on real information are more effective. We explain how reliable data helps understand customer needs, optimize business processes, and increase competitiveness. Finally, we emphasize that using a visitor counting system in stores is now…
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