HOW MANY VISITORS BECOME CUSTOMERS?

In this article, we discuss whether every visitor can be considered a customer, specifically from the perspective of physical retail stores and the importance of understanding your Visitor Conversion Rate. Think about when you enter a store: you do so with one of two basic intentions. Sometimes you arrive with the specific intention to buy, while other times you are there to browse. In the latter case, if the marketing is compelling, you are more likely to decide to make a purchase.

It also happens that we enter a store without a specific intention to buy, but even then, we give ourselves the chance to leave as a customer. By entering, we are implicitly showing interest in the offerings. Therefore, we can conclude that every visitor is actually a potential customer.

This is why visitor counting is crucial, as it allows us to see the potential in our visitors. By knowing the visitor numbers, we can analyze the data to observe various trends. With these insights, we can implement well-designed marketing campaigns that attract more interest in our offerings. This, in turn, increases the likelihood of converting visitors into customers, thereby boosting our overall customer count.

We must keep in mind that we can only gauge the growth and success of our business activities if we make them measurable in some way. One such

measurable performance indicator is the conversion rate, which shows how many visitors become customers. Calculating it is simple: divide the number of sales by the number of visitors. The challenge lies in the fact that often, there is either inaccurate or no information available about the visitors.

Therefore, the conversion rate can quantify sales in relation to traffic data over a given period. Moreover, by using the available data, we can analyze and evaluate business performance from additional perspectives. For instance, we can determine the average basket size by dividing the total sales value by the number of transactions. Then, if we multiply the average basket size by the number of visitors in the examined period, we can see the potential for increasing sales figures. This way, data analysis can highlight cases where high visitor numbers are paired with low conversion rates.

Overall, gaining insight into conversion rates provides opportunities for optimization and improvement to achieve sales goals. Various methods can assist in meeting these goals, one of which is A/B testing. We have written in detail about this in our article on increasing conversions.

Perhaps most importantly, effectively increasing the conversion rate requires a reliable visitor counter, which provides detailed and accurate information about your visitors. Using the COUNTR visitor counter has numerous strategic advantages that ultimately contribute to increasing the conversion rate. Additionally, with extra features like gender and age detection, stores can obtain even more precise and detailed data about their customers and the composition of their visitors.

Get in touch with us and have your own COUNTR visitor counter!