Overview

Our client, a retail chain, integrated our advanced visitor counting technology with face re-identification to refine their loyalty program. This technology provided them with detailed insights into customer behavior, allowing them to accurately track visit patterns and spending habits. By leveraging this data, they were able to make informed decisions to enhance their promotional strategies and optimize customer engagement, ultimately aiming to increase store visits and drive higher spending.

Revamping Loyalty Programs with Visitor Tracking Data

Their Story

Our partner had a long-standing coupon program using four-week coupons with 10% discounts, based on insights on customer habits gained over the years. The coupon system was famous among customers with the coupons used in high numbers, and increase in overall transaction numbers validated. But the effect was hard to exactly measure: available data shown inconsistencies and hinted additional effects in play.

Using the re-identification technology the company was able to identify a pattern of four-weekly revisits as a natural habit, without coupons, so they switched to three-week coupons with a 15% discount. This strategic change was aimed at increasing customer visits and building stronger store loyalty.

The CountR system revealed a 32.5% rise in returning customers and a 28.3% increase in total spending among them. The technology enabled the retail chain to observe that customers began returning to the store more frequently, even after the coupon offer. The insights collected through the technology confirmed that the increase in visit frequency and spending outweighed the additional cost of the higher discount.

Results & Conclusion

By leveraging our visitor counting technology with face re-identification, the retail chain successfully optimized their loyalty program. CountR’s insights helped refine their coupon strategy, boosting visits and overall spending. The revenue growth exceeded the additional discount cost, validating the revised approach and showcasing the impact of data-driven decisions on profitability. This success led to the launch of a new loyalty card program, further increasing customer retention.