WHY IS IT IMPORTANT FOR SHOPPING MALLS TO KNOW THE REAL TRAFFIC FIGURES?

Understanding the real traffic figures in shopping malls is essential for informed decision-making and effective management. COUNTR’s sophisticated analysis software offers valuable insights across various aspects:

Real-time reports

Instant access to information allows for swift decision-making and proactive management.

Peak times and utilization analysis

Identifying peak hours and analyzing space utilization aids in optimizing resources and enhancing customer experience.

Archive for security and cost plans

Maintaining an archive of traffic data supports security measures and facilitates budget planning by accurately estimating operational costs.

Effectiveness analysis for marketing budget

Evaluating the effectiveness of marketing campaigns based on traffic data enables targeted strategies and maximizes ROI.

With COUNTR’s comprehensive analytics, shopping malls can navigate challenges effectively and unlock opportunities for growth and efficiency.

Monitoring and measurement

By monitoring the number of visitors in the facility, one gains insight into which entrance was used and how many customers visited on a given day.
Taking into account the building’s utilization allows for the determination of maintenance tasks and associated costs.

Reports

Visitor statistics for custom time periods.

Daily email reports containing visitor analysis data from the previous day.

On-demand dashboard-style data visualization on a central monitor for easy real-time tracking of visitor numbers.

Comparative analyses; comparing results from previous years or evaluating the effectiveness of marketing campaigns.

Security

Optimization of the security system and staff can be achieved through analysis of traffic data. Control of incoming traffic to mitigate overcrowding and recommendation of alternative routes based on utilization. During official inspections, the current number of visitors in the facility can be verified to ensure compliance with permitted limits.
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Building annexes and parking lots

Assessing the performance of building annexes and monitoring parking lot utilization – a new floor is opened when the number of parked cars in the parking lot reaches a specified level.

Marketing strategy

Optimizing marketing costs and analyzing marketing campaigns on monthly and annual levels.

Transparency

Visualizing the location of sensors on maps, broken down by levels, and featuring a multilingual interface for creating customized views

Event Planning Assistance Statistics

These statistics streamline venue selection, staff coordination, cash desk management, and security service organization. Clients can gauge event success through precise visitor count data, empowering them to make informed business decisions.

Secure access

During popular events with strict entry limitations, it is crucial to accurately track the number of attending visitors. By monitoring the current visitor count, the security service can effectively prevent overcrowding and ensure a safe environment for all attendees.
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COUNTR's advanced query and analysis software provides a cost-effective, real-time visitor counting solution.

Explore COUNTR SOFTWARE and COUNTR STEREO.