Overview

Our client, a medium-sized electronics store, previously relied on offline marketing but has now shifted to online campaigns, focusing on social media due to growing online competition. The store wanted to understand the role of digital marketing and how running online campaigns would affect in-store foot traffic and sales. A new CountR visitor counting system has been deployed to measure marketing campaign efficiency in detail, enabling our partner to validate and master the new format at an expedited pace.

Their Story

The impact of conventional marketing activities had been well-established over the years, but new digital advertisement formats required a more detailed and responsive measurement method. To address this, the CountR system was deployed six months before launching the campaigns, allowing for weekly data analysis and fast iteration of campaign designs.

Key results:

  • Foot traffic: The store’s daily average increased by 30%, from 150 to 195 people, with peak periods seeing up to a 50% rise.
  • Conversion rate: Improved from an average of 20% to 28%.

By utilizing historical data (daily, weekly, monthly, and even hourly breakdowns), the system provided actionable insights, including the introduction of conversion rate as a critical KPI. This led to significant improvements in both traffic and sales outcomes.

Electronics store enhancing foot traffic and sales through digital marketing

Results & Conclusion

The online marketing campaigns proved effective in increasing both foot traffic and sales. This data-driven approach enabled the optimization of future campaigns, more efficient use of marketing budgets, and better-informed business decision-making. The improved conversion rate also highlighted that not only did they succeed in attracting more people to the store, but a higher proportion of visitors also made purchases.

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