Overview

Our client is a consumer electronics store chain offering a variety of household appliances, consumer electronics, phones, and IT equipment. The chain operates three physical stores in a major city and also runs an online store. By implementing CountR’s IP camera-based people counting system, capable of identifying visitors’ gender and age, the marketing team was able to obtain information about store visitors that helped improve targeting in their online marketing campaigns.

Optimizing marketing with visitor counting technology tracking campaign effectiveness-3

Their Story

The marketing team regularly ran online advertisements to increase traffic to the physical stores. One of the recurring campaigns targeted men between the ages of 18 and 35.

  • The statistics obtained from CountR’s age and gender function confirmed that during and shortly after the online campaigns, the number of visitors from the targeted group increased in the stores by 27.6%.
  • It was also observed that as a result of the campaign, men in the 45-55 age group entered the store at a higher rate than usual, 11.2% more.

A questionnaire was conducted among customers in the store, specifically men aged 18-35. The marketing team concluded that younger visitors likely shared the promotion with family members or friends from different age groups. Based on these results, online ads were also launched for men aged 45-55 for consumer electronic products.

Results & Conclusion

The CountR’s age and gender identification feature revealed that certain campaigns have an indirect impact on non-targeted groups. These insights enable better campaign targeting and optimization. The data from CountR’s system helps bridge the gap in previously lacking in-store data, bringing it up to the level of highly trackable online analytics.

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