People counting is an activity that provides one of the most important data for businesses with sales areas: how many people they have attracted to their store.

 

Traffic data provides accurate feedback on business performance, especially on the effectiveness of marketing campaigns, advertisements, and promotions. Visitor trends greatly assist management in planning the necessary sales staff in advance, and when compared with other sales data, they provide additional key insights for the company.

 

People counting has been around for a long time, but even today, it is often done manually using human resources. Many have probably seen an employee standing at a store entrance or a public transport stop, making marks on a paper to count how many people passed through, entered, or boarded. These inefficient methods are being replaced by professional people counting systems. COUNTR’s people counting solution enable daily, continuous, high-accuracy customer counting and traffic monitoring.

 

However, it’s common for the term “systems” to deter many people, as they often consider such investments too costly, similar to other IT tools. It’s good to know that such a system doesn’t always require a significant financial investment.

 

 

To fully understand the impact of people counting systems, it’s helpful to explore how real-world businesses have used such technology to address their specific challenges and optimize operations. One notable example comes from a shopping mall group managing five large malls. By integrating accurate visitor data into their operations, they were able to solve several key issues, from cost allocation to marketing optimization. Let’s take a closer look at their journey and the results they achieved with the help of CountR’s innovative people counting solutions.

 

See How It Works: A Concrete Example

 

Overview

A shopping mall group operating five large malls sought to improve operational efficiency and increase revenue by leveraging accurate visitor data. They faced challenges with inconsistent visitor tracking, inefficient maintenance cost allocation, and a lack of data-driven insights for variable rent agreements and marketing campaigns.

 

Challenges

 

Cost allocation

Cost allocation across the five malls operated was imbalanced, as maintenance budgets were not aligned with foot traffic, leading to inefficient resource distribution.

Variable rent

The group aimed to implement a rent model where tenants would pay additional fees if visitor numbers surpassed a certain threshold.

Marketing optimization

The marketing team required detailed data insights to effectively plan events and evaluate the success of promotions.

 

Solution

 

CountR provided a visitor counting system with sensors at mall entrances, delivering traffic data through a centralized dashboard. The solution included a data upload feature, allowing the integration of visitor traffic with additional metrics like the number of parked vehicles and daily parking revenue for deeper insights.

 

Results

 

• Efficient cost allocation

Maintenance resources were redistributed based on actual foot traffic.

• Variable rent

The group introduced a flexible rent model tied to visitor numbers, boosting rental income.

• Marketing impact

The marketing team improved event planning and campaign performance using visitor data, leading to more targeted promotions and higher ROI.

 

Conclusion

CountR’s system enabled the shopping mall group to optimize operations, enhance revenue, and drive better decision-making with accurate, real-time visitor insights.

 

The COUNTR people counting system is a great choice because it’s modular and offers various technologies. For some store spaces, a simple IR sensor might be sufficient, while others may need a high-accuracy 3D people counting system or an IP camera version capable of gender and age detection. COUNTR is flexible not only in technology but also in pricing, offering both professional and more budget friendly options.

 

If you want to learn more about automated people counting, visit our website or request a custom quote!

 

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