Betting Offices

Maximize Your Retail Estate Profitability

Transform how you run your betting shops. Track customer flow during major sporting events, optimize self-service terminal placement, and enhance branch security with real-time analytics.

Real-time shop occupancy and dwell time tracking
Demographic profiling of your punters
Identify returning regulars automatically

Book a meeting View Pricing

Bridging the Gap Between Footfall and Wagers

Retail bookmaking is event-driven and fast-paced. Discover how precise traffic data optimizes your high street branches.

Correlate Traffic to Stakes

Compare daily walk-ins against over-the-counter transactions and self-service terminal usage to uncover your true capture rate and identify missed revenue.

Master Live Event Staffing

Align cashier schedules perfectly with predictive traffic models based on major broadcast events, ensuring you capture every bet before the starting whistle.

Monitor Broadcast Dwell Time

Measure how long customers stay inside watching live sports to evaluate if your seating and screen arrangements successfully encourage in-play betting.

Why Top Bookmakers Choose CountR

Validate Window Displays

Measure the draw rate of your storefront to understand exactly how effectively your promotional odds posters convert passing street traffic into actual walk-ins.

Multi-Shop Benchmarking

Compare footfall, capture rates, and peak hour trends across your entire regional or national estate to identify your most lucrative retail locations.

Enhance Branch Security

Track prolonged loitering, unusual crowding, and after-hours zone activity to assist branch managers in maintaining a safe, secure environment for staff.

Transform Data into Retail Success

Explore practical ways our platform directly impacts your daily operations and revenue.

A/B Test Terminal Layouts

Track zone movement to see if relocating Fixed Odds Betting Terminals (FOBTs) or self-service kiosks generates higher physical engagement.

Maximize the yield of your limited floor space.

Measure Event Impact

Assess exactly how much incremental foot traffic is driven into your shops by major tournaments like the World Cup, Cheltenham, or Wimbledon.

Understand the true draw of calendar events.

Dynamic Shift Management

Use precise historical flow data to justify adjusting operating hours on historically quiet weeknights, aligning labor costs with actual punter demand.

Cut overhead without sacrificing service.

Track Demographic Shifts

Monitor the age profiles of your visitors seamlessly to see if specific digital or print marketing campaigns are successfully attracting a younger audience.

Ensure your shop appeals to the right market.